Tag: networking

8 Tips to Be an Awesome Networker at Conferences

8 Tips to Be an Awesome Networker at Conferences

Attending conferences is a great way to stay up to date and learn new ways to improve your business. Here some tips to follow to improve your network at conferences.

1. Create a list of prospects before the event

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You should have a list of people you want to connect with before even arriving at the conference location. This allows you to do a little preliminary research to prepare for potential encounters — things such as identifying mutual connections or interests can help break the ice and lead to a smooth introduction.

 

Every conference website will have a list of speakers and some will even feature journalists and members of the media that are scheduled to attend. Another way to locate attendees is to search Twitter for conference related hashtags.

Having your networking targets identified in advance establishes a goal — you will network with more people this way rather than just wondering around aimlessly without a plan.

2. Stay at the event venue hotel

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You might be able to save a few dollars if you book a hotel down the street or across town, but you will miss out on so much valuable networking time. You aren’t going to make any introductions or engage in small talk during the actual presentations — that happens before and after.

Leave your room early in the morning and get ready to network. Stick around after the sessions to continue your networking crusade. If you are traveling back and forth from the conference venue and another hotel you miss some of the most valuable networking opportunities.

3. Attend all planned social events

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Some of the best connections are made at the hotel bar and during planned networking events — people are more laid back in a relaxed social setting. Mix in a few cocktails and guards are down, the vibe is welcoming and everyone is willing to mingle.

You should make sure to hang out there in the evenings and during downtime — even if you aren’t a drinker.

4. Practice selling yourself in under 30 seconds

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When you are introduced to someone you want to be able to tell them about who you are and what you do — but most people don’t have time, nor do they want to stand there and listen to you talk for several minutes.

Master a 30-second self-pitch. They key is to make it interesting without it sounding like an overly promotional sales pitch.

What do you do? Where are you from? What are two interesting and memorable facts about you? Use this information and create your introduction — make sure the individual that you introduce yourself to is going to have a clear picture of you. They won’t forget you because your introduction was both clever and memorable.

 

5. Be armed with business cards at all times

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You should have business cards on you at all times — keep some in your pocket and in your laptop bag. You should even keep some in your carry-on bag when you travel to conferences — airport lounges, rental car counters and baggage carousels all present networking opportunities prior to a big conference.

You don’t want to be the person that is just handing out business cards to anyone that will take one. I will initiate the business card exchange after an introduction if I want to connect with the person again after the conference. If not, I don’t offer my card.

6. Make eye contact, shake hands and be confident

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Remember one thing — you aren’t the only person that is going to be out networking. There are going to be some people that are on the radar of every attendee. First impressions are everything. Make sure you make eye contact with your target, smile, be pleasant, shake hands and emit confidence.

If you are shy, at least pretend you are having a good time and enjoying yourself.

7. Be a listener, not a bragger or boaster

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When starting a conversation with someone or joining in a group discussion make sure you don’t become the bragger or boaster. If you attend conferences regularly you know who I am referring to, as it never fails — there is always one person that wants to constantly tell everyone how great he or she is, and how their company is “crushing it.”

Show a genuine interest in everyone you are introduced to and listen to what they have to say. All rewarding business relationships are born when there is a genuine connection made — not a BS session followed by a business card exchange.

8. Follow up with everyone you met

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As soon as you get home from the conference, reach out to all of the connections you made while networking. Send out an email letting them know how much you enjoyed meeting them and schedule a time to speak in more detail right away.

You are more likely to get them to commit to a phone call or meeting right after the conference than you would be if you reached out to them months or even weeks after. Get them to commit while your introduction is still a fairly recent memory.

What other tips do you have for effective conference networking? Share them in the comment section below.

Why To Expand Your Network

Why To Expand Your Network

As an entrepreneur, you should always be trying to expand your network. You never know whom you’ll be able to connect with and where that connection will lead. As relationships become more and more essential to business, successful entrepreneurs need to be at the forefront, doing what they can to grow their networks.

 

Certainly, the very thought of “networking” may leave a bad taste in our mouths, as many of us don’t know where to start or even why we should even be networking in the first place. Yet networking should stem from your desires and needs.

 

Networking with no goals in mind is like starting a business without an exit strategy. Below are three essential reasons to connect with others:

1. Network based on products you like

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Have you ever admired a company so much that you wanted to know the founder? Think Yvon Chouinard of Patagonia or Will Caldwell of Dizzle. In today’s digital world, you may actually be able to connect with these founders if you reach out in the right way.

2. Network for future goals

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Networking can be a means to move toward your future endeavors. If you’ve ever wanted to start a company in a different industry, it’s crucial to first understand how that industry operates. You can always join a LinkedIn or Facebook group that covers your interests, but that won’t be as inclusive for you as attending an actual event.

3. Network through your industry

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Almost every industry has events encompassing topics specifically relative to your market. Attending these conventions can be a plus for expanding your business, as people like to work with familiar faces. Once you establish yourself as a regular attendee, you may see your business blossom in that industry.

To make networking easier, then, find a reason to connect with someone before starting the conversation. This goal-setting attitude will add purpose to the events you attend and the people you meet. Though many relationships may never directly benefit you, you never know whom you can help through your network and how that person you helped may be of assistance to you.

Entrepreneurship is becoming more relationship-focused, and networking should be a central tool you utilize to move your startup forward.

How to Turn Business Cards Into Business Relationships

How to Turn Business Cards Into Business Relationships

Business cards that symbolize fabulous connections and conversations can easily transform into annoying reminders of lost opportunities. So how can you turn business cards into cash?

First, the most common mistake is failing to collect cards. Many people give out their cards but fail to collect from others. Politely insist on getting the potential contact’s information so that you can follow up with him or her.

If he or she doesn’t have a business card (which is a rising trend), write down an email address so you can follow up afterward. You want the ball in your court so you have the capability to follow up. Don’t place the responsibility on the other person.

The second common mistake is failing to follow up at all. Intending to follow up won’t put money in your bank account.

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To ease your follow-up efforts, have a system in place for the business cards.

There are many apps that take pictures of business cards, translate the text and add the information to your contact system. Snap a pic, recycle the card, and follow up. Quick and simple. I use Evernote for this.

Apps will also geotag the information so you can remember where you met. A simple option is to take a photo of the cards and email it to yourself or your virtual assistant. A low-tech option is to carry the cards until you get back to your office. If that’s your choice, be sure to have a specific place you put the cards. I’ve lost many valuable contacts to the abyss known as my purse.

Next, keep your connection engaged. The phrasing of your first follow up is as important as your first impression. Make sure you stand out and won’t be forgotten.

Avoid phrases such as, “I’m not sure if you remember me but we met at …” Starting that way puts you in a position of weakness.

Also, cut the word “just” from your follow up. Like, “I just wanted to say hi.”

“Justs” make your email (and you) inconsequential and ignorable.

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To step up your follow up, be personal and interesting by mentioning something that you discussed at your initial meeting. Shared experiences, inside jokes or answers you found to their questions are great. Something conversational such as, “I love meeting a fellow Star Wars nerd!” keeps your email from seeming boilerplate.

Your top objective in following up is to get a response. There is one follow-up tip that has a 100% response rate. It’s a bit outside the box and takes a little more work, but it’s worth it: a video follow up.

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With video follow ups, you don’t have to remind people who you are. They see you, hear your voice and instantly remember you. Plus, you are creating a more human connection because your nonverbal communication shares more than text can. As a bonus, you can tell if and when your contact has watched your video.

Video uploading services, including YouTube, have a number of views counter. I’ve had contacts watch my video messages a few times because they enjoyed them and shared them.

Your video messages don’t need to be highly produced. Just have good lighting and quality sound. I use a single lighting kit or natural sunlight for light. For sound, I use a Snowball microphone or simply my iPhone ear buds mic.

Don’t upload the video directly into your email. The attachment will be too big and get captured by spam filters.

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Lastly, expedite the scheduling process for your next meeting with your contact. One of the biggest time sucks in modern life is sending emails back and forth to schedule something. To bypass that annoyance, I recommend having an online calendar tool.

 

Follow up is about personal connection. With these tips, you’ll be turning business cards into thriving business relationships.