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How To Accelerate Sustainability In Events

Posted on 23 Gennaio 201718 Luglio 2017 by Fedra

Sustainability needs to be embedded into business models: it is a catalyst for innovation and a driver for profit. It is an opportunity for businesses, society and the planet.

With live events increasingly becoming part of many brands content marketing strategies, it makes sense that brand professionals need to be considering the implementation of sustainability into their events.

Sustainability & Responsibility

Too often people think that implementing sustainability into events includes that it is too complicated or too expensive.

People assume the government is taking care of it, event professionals assume the hotel is taking care of it, marketers assume that the event organisers are taking care of it.

As event professionals we have the ability to change behaviour in a multi dynamic way.

We can demand sustainability from our suppliers. If suppliers do not have a sustainable offer then we can encourage them to adopt one. We can change the behaviour of delegates by implementing small changes to the delivery of our events to ensure we leave less of a carbon footprint – changes that actually enhance the attendee experience. We can also educate delegates by explaining why we are making these changes.

By making attendees consciously aware of the changes we make, we are able to improve our own business image, reduce our impact on the environment and change delegate behaviour to reduce their impact on the environment. We are able to support social projects and local businesses.

In Conclusion

The world won’t save itself and individual torch bearers can’t do it alone. This is is going to take collaboration between all sectors to create an industry wide shift.

9 Ways For A More Sustainable Event

Posted on 14 Novembre 201618 Luglio 2017 by Fedra

There are many reasons why running an event using sustainable event principles is good for business.

Many of our clients choose to have their event produced, managed and implemented through sustainable event principles because it reinforces the key messages of their event, and/or demonstrates their vision and commitment to sustainability. Other clients are happy to have their event produced through sustainable event principles because it helps them save resources and this reflects well on their business!

Below are 9 simple ways to create a more sustainable event while keeping your guests happy. While it is important to take a whole event approach – it may not be possible to do everything. You could start with a single initiative and work from there.

1. USE NATURAL FEATURES OF THE VENUE

Give guests plenty of opportunity to get outside to enjoy the fresh air and sunlight by requesting rooms with opening windows for ventilation and natural lighting. This will help guests breathe easier and see better. If your venue has an outdoor area make the most of it by holding breaks outside.

2. PROMOTE PUBLIC TRANSPORT

Provide guests with public transport options such as train timetabling, bus route and bicycle parking facilities. Where public transport is not accessible, arrange shuttle buses to and from the event or promote car sharing.

3. REDUCE UNNECESSARY ENERGY USE

Appoint a staff member to take responsibility for eliminating unnecessary lighting, power and equipment use. Switch equipment off at the power point after use.

4. CONSERVE WATER

Prioritise venues that demonstrate a commitment to water conservation by installing water saving devices.

5. REDUCE WASTE

Do not provide disposable material such as disposable cutlery, plates, containers or cups.

Instead, provide reusable crockery, serving platters, glasses and cutlery. Depending on the formality of the event, invite attendees to bring their own cups or water bottles.

6. BE WASTE WISE

Ensure that recycling and compost bins are accessible and clearly sign-posted. Ensure guests and vendors limit disposable waste and give preference to recycled and recyclable packaging.

7. PROVIDE SUSTAINABLE FOOD AND BEVERAGE

Choose local, seasonal and organic produce or work with a caterer/venue who is committed to sustainable event practices..

8. COMMUNICATION

Attempt to not provide show bags or copious amounts of printed material. Always question if the printing of brochures and pamphlets is necessary. When printing is necessary use vegetable based inks and post-consumer recycled content paper. Furthermore, consider whether your engagement activities can be done online as this will reduce the need for printed event materials, contributing further to a green event management approach.

9. SHARE YOUR SUCCESS

Inform your guests and attendees of your commitment to sustainability in your written and verbal communications. This might be as simple as including a page on your event website that outlines your sustainable event initiatives, or informing guests verbally on the day of your event. Another good idea is to clearly label food and beverage that is organic, local or fair-trade.

Do you have other sustainable event ideas to contribute? Write a comment below!

Indoor vs Outdoor Venues: Which is More Sustainable?

Posted on 28 Ottobre 201618 Luglio 2017 by Fedra

When you’re planning any kind of event, a big question is always where the venue should be. After all, the venue can have a huge impact on the overall experience of your attendees. The shift from an indoor to an outdoor venue can make all the difference, even when it comes to making your event more sustainable.

Energy Use

You may not often think about how sustainable an event is based on whether it takes place inside or outside but there certainly are some environmental factors to consider. If your event takes place outside during the day, for instance, you can say goodbye to lighting! On a bright day, the sun will provide all the natural light you can ever need. As for heating/cooling, simply dress for the weather!

Of course, energy usage is nullified somewhat if your indoor venue happens to use renewable energy sources such as solar photovoltaic panels. Many indoor venues do focus on being more environmentally conscious and make an effort to reduce their environmental impact.

Transportation

Indoor venues also have the added benefit of being closer to busier urban areas, making access to public transit easier and reducing travel times. Large outdoor venues can often be located much further from urban centres in order to preserve the natural scenery, meaning your attendees are going to have to increase their travel and subsequent carbon footprint in order to get there. As mentioned before, travel often has the largest impact on an event’s carbon footprint. Whether your venue is indoor or outdoor, you can reduce carbon emissions choosing your venue by proximity to public transit.

Waste Management

One major challenge you may face if you choose an outdoor venue is the problem of event waste management. In general, people just seem to be more considerate about not littering when they are indoors.

If you’re planning a large outdoor event – be it a music, food or street festival – you already know how waste management can present a big headache.

For events with restricted access grounds, you have a lot more control on the waste management front. For walk-up events with a security perimeter, for instance, you can prevent certain types of waste (e.g. plastic water bottles) from entering the grounds. The benefit here is that you have a much better grasp on the kind of waste that you’ll be dealing with.

Young women picking up bottles after a festivalhttp://195.154.178.81/DATA/shoots/ic_782678.jpg

Indoor vs. Outdoor Venue

When choosing an indoor or outdoor venue, you are the only one who knows details such as attendance, time of year, and budget. Either way, the choice is yours to make and I hope that you are keeping sustainability in mind as you make that choice.