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How To Accelerate Sustainability In Events

Posted on 23 Gennaio 201718 Luglio 2017 by Fedra

Sustainability needs to be embedded into business models: it is a catalyst for innovation and a driver for profit. It is an opportunity for businesses, society and the planet.

With live events increasingly becoming part of many brands content marketing strategies, it makes sense that brand professionals need to be considering the implementation of sustainability into their events.

Sustainability & Responsibility

Too often people think that implementing sustainability into events includes that it is too complicated or too expensive.

People assume the government is taking care of it, event professionals assume the hotel is taking care of it, marketers assume that the event organisers are taking care of it.

As event professionals we have the ability to change behaviour in a multi dynamic way.

We can demand sustainability from our suppliers. If suppliers do not have a sustainable offer then we can encourage them to adopt one. We can change the behaviour of delegates by implementing small changes to the delivery of our events to ensure we leave less of a carbon footprint – changes that actually enhance the attendee experience. We can also educate delegates by explaining why we are making these changes.

By making attendees consciously aware of the changes we make, we are able to improve our own business image, reduce our impact on the environment and change delegate behaviour to reduce their impact on the environment. We are able to support social projects and local businesses.

In Conclusion

The world won’t save itself and individual torch bearers can’t do it alone. This is is going to take collaboration between all sectors to create an industry wide shift.

9 Ways For A More Sustainable Event

Posted on 14 Novembre 201618 Luglio 2017 by Fedra

There are many reasons why running an event using sustainable event principles is good for business.

Many of our clients choose to have their event produced, managed and implemented through sustainable event principles because it reinforces the key messages of their event, and/or demonstrates their vision and commitment to sustainability. Other clients are happy to have their event produced through sustainable event principles because it helps them save resources and this reflects well on their business!

Below are 9 simple ways to create a more sustainable event while keeping your guests happy. While it is important to take a whole event approach – it may not be possible to do everything. You could start with a single initiative and work from there.

1. USE NATURAL FEATURES OF THE VENUE

Give guests plenty of opportunity to get outside to enjoy the fresh air and sunlight by requesting rooms with opening windows for ventilation and natural lighting. This will help guests breathe easier and see better. If your venue has an outdoor area make the most of it by holding breaks outside.

2. PROMOTE PUBLIC TRANSPORT

Provide guests with public transport options such as train timetabling, bus route and bicycle parking facilities. Where public transport is not accessible, arrange shuttle buses to and from the event or promote car sharing.

3. REDUCE UNNECESSARY ENERGY USE

Appoint a staff member to take responsibility for eliminating unnecessary lighting, power and equipment use. Switch equipment off at the power point after use.

4. CONSERVE WATER

Prioritise venues that demonstrate a commitment to water conservation by installing water saving devices.

5. REDUCE WASTE

Do not provide disposable material such as disposable cutlery, plates, containers or cups.

Instead, provide reusable crockery, serving platters, glasses and cutlery. Depending on the formality of the event, invite attendees to bring their own cups or water bottles.

6. BE WASTE WISE

Ensure that recycling and compost bins are accessible and clearly sign-posted. Ensure guests and vendors limit disposable waste and give preference to recycled and recyclable packaging.

7. PROVIDE SUSTAINABLE FOOD AND BEVERAGE

Choose local, seasonal and organic produce or work with a caterer/venue who is committed to sustainable event practices..

8. COMMUNICATION

Attempt to not provide show bags or copious amounts of printed material. Always question if the printing of brochures and pamphlets is necessary. When printing is necessary use vegetable based inks and post-consumer recycled content paper. Furthermore, consider whether your engagement activities can be done online as this will reduce the need for printed event materials, contributing further to a green event management approach.

9. SHARE YOUR SUCCESS

Inform your guests and attendees of your commitment to sustainability in your written and verbal communications. This might be as simple as including a page on your event website that outlines your sustainable event initiatives, or informing guests verbally on the day of your event. Another good idea is to clearly label food and beverage that is organic, local or fair-trade.

Do you have other sustainable event ideas to contribute? Write a comment below!

Indoor vs Outdoor Venues: Which is More Sustainable?

Posted on 28 Ottobre 201618 Luglio 2017 by Fedra

When you’re planning any kind of event, a big question is always where the venue should be. After all, the venue can have a huge impact on the overall experience of your attendees. The shift from an indoor to an outdoor venue can make all the difference, even when it comes to making your event more sustainable.

Energy Use

You may not often think about how sustainable an event is based on whether it takes place inside or outside but there certainly are some environmental factors to consider. If your event takes place outside during the day, for instance, you can say goodbye to lighting! On a bright day, the sun will provide all the natural light you can ever need. As for heating/cooling, simply dress for the weather!

Of course, energy usage is nullified somewhat if your indoor venue happens to use renewable energy sources such as solar photovoltaic panels. Many indoor venues do focus on being more environmentally conscious and make an effort to reduce their environmental impact.

Transportation

Indoor venues also have the added benefit of being closer to busier urban areas, making access to public transit easier and reducing travel times. Large outdoor venues can often be located much further from urban centres in order to preserve the natural scenery, meaning your attendees are going to have to increase their travel and subsequent carbon footprint in order to get there. As mentioned before, travel often has the largest impact on an event’s carbon footprint. Whether your venue is indoor or outdoor, you can reduce carbon emissions choosing your venue by proximity to public transit.

Waste Management

One major challenge you may face if you choose an outdoor venue is the problem of event waste management. In general, people just seem to be more considerate about not littering when they are indoors.

If you’re planning a large outdoor event – be it a music, food or street festival – you already know how waste management can present a big headache.

For events with restricted access grounds, you have a lot more control on the waste management front. For walk-up events with a security perimeter, for instance, you can prevent certain types of waste (e.g. plastic water bottles) from entering the grounds. The benefit here is that you have a much better grasp on the kind of waste that you’ll be dealing with.

Young women picking up bottles after a festivalhttp://195.154.178.81/DATA/shoots/ic_782678.jpg

Indoor vs. Outdoor Venue

When choosing an indoor or outdoor venue, you are the only one who knows details such as attendance, time of year, and budget. Either way, the choice is yours to make and I hope that you are keeping sustainability in mind as you make that choice.

Vegetarian and Vegan Catering for Events

Posted on 18 Ottobre 201618 Luglio 2017 by Fedra

In 2010, a report released by the United Nations Environment Programme encouraged a global shift to a more plant-based diet in order to combat the environmental effects of consuming animal products.

Event planners can also do their part by including more vegetarian and vegan options at events. Current menu options, however, usually lack a serious consideration of nutritional content and variety. As a result, event attendees may feel discouraged and don’t always choose the more sustainable vegetarian or vegan option.

Dedicated Vegetarian or Vegan Caterers

So what are some practical suggestions to make vegetarian and vegan food at your event more accommodating? Try simply catering from a local vegetarian or vegan caterer in your city.

If your city has a limited selection of dedicated vegetarian or vegan caterers, consider purchasing from a vegetarian or vegan”-friendly” caterer or restaurant. Many caterers and restaurants now have a selection of vegetarian/vegan options on their menus, oftentimes marked with a “V.” If you are considering making a fully vegan purchase, play it safe and ask for the list of ingredients to ensure that animal products, such as milk powder or egg whites are not hidden in the meal. As a general tip, Thai and Indian cuisines usually have a wide selection of veg dishes but don’t let that prevent you from exploring different cuisines.

Some caterers and restaurants do not have an existing vegan option, but customizing your meal is always an option.

If you are planning to dine out at a restaurant for your event, it is important to look for the vegetarian or vegan options on the menu before deciding to go. To play it safe, you can call in beforehand to confirm that the ingredients used are plant-based. While a greater number of people now understand the term “vegan,” making these assumptions may still be confusing to them. The safest option is to politely use the term “vegan” and explain if the term is not familiar to them.

As we recognize the role of food in sustainability, accommodating veg food is a great leap in the right direction.

Stay food-conscious!

6 best practices for green events

Posted on 21 Settembre 201618 Luglio 2017 by Fedra

Green events are now a hot trend, but environmentally sustainable events must become a standard requirement moving forward if we as an industry are to do our part in addressing this huge issue.

The greening of events can’t and must not simply be a trend; it must become a standard practice.

So instead of repeating what has already been said in many other places, let’s focus on six best practices for green events that you may not yet be familiar with but that will make a huge impact on reducing the carbon footprint of your events.

Add the purchase carbon offset credits to your budget

So what are carbon offsets? Basically, they are reductions in greenhouse gas emissions (namely CO2) taking place somewhere in the world that are subsequently translated into credits that can be purchased. One example of such a reduction would be the renewable energy generated by a wind farm that replaces energy generated by a coal-burning plant.

Such reductions are called carbon offsets, and these are quantified and sold in metric tons of carbon dioxide equivalents. So if you purchase 1 ton of carbon offset credits, you will have reduced 1 ton of CO2 emissions from being released into the environment. The money you spend on these credits essentially goes towards these carbon-reducing projects and programs and speeds our progress in permanently reducing carbon emissions.

You have a couple of options here. You can choose to offset the carbon footprint for your on-site event itself, or you can offset the carbon footprint of your on-site event as well as for the travel of each of your guests/attendees. The latter will be more costly, as guest/attendee travel has by far the biggest carbon impact of any event-related activity, so you may want to offset for your on-site event activities/practices and ask your guests/attendees to purchase their own carbon offset credits to help reduce their travel footprints.

Reduce or eliminate animal meats and proteins from your menus

Did you know that meat production generates 18% of all greenhouse gas emissions every year? In simpler terms, a half-pound hamburger that cooks down to a patty the size of two decks of cards releases as much CO2 as driving a 3000 pound vehicle almost 10 miles.

By reducing the meat portions in your event menus or altogether eliminating meat and substituting other protein options (like tofu, beans/lentils, seitan, etc.), you can considerably reduce your event’s carbon footprint and green up your event even more.

Granted, eliminating meat from menus may not be feasible for some events (especially if you are holding an event for the beef or pork industry), so in those cases you should seek out in-season, locally sourced meats and produce. This will reduce the transportation costs of these foods.

In addition, you can seek out food providers that package their foods with environmentally friendly and recyclable or reusable materials, and you can have any leftovers sent to a local food kitchen or homeless shelter and compost everything else.

Choose a truly green venue

A green event isn’t green without the involvement and participation of your event venue.

Today many venues offer recycling and composting options for you and your guests. However, truly green venues go much further than this, so when evaluating facilities for your green events, look for venues that:

Are a LEED-Certified facility (LEED certification is a standardized building industry certification granted to facilities that meet a number of requirements in reducing greenhouse gas emissions). This is by far the most important factor in identifying a truly green venue.
Have an Energy Star score of better than 50, with a score of better than 75 being optimal. Basically, the higher the score, the better.
Are within close proximity (1/4 to 1/2 mile) to public transit options.
Employ energy-saving systems (like convection heating/cooling and energy-efficient LED or CFL lighting) and water-saving strategies (like low-water toilets and showerheads).
Use vehicles with low emissions or low energy consumption rates (like natural-gas powered vehicles).
Maximize natural light to illuminate their event spaces and rooms as well as to heat those spaces.

Offer incentives for guests that rideshare or take direct flights

As we discussed earlier, transportation is likely to have the biggest impact when it comes to greenhouse gas emissions generated by your event. This can extend to a number of areas – like transportation of food items and decor/flowers and on-site transportation – but the biggest transportation impact is the separate trips all your attendees make to the event itself.

The first step here is to locate your green event centrally so that the largest number of guests have the shortest distance to travel.

But the next thing you can do is to give your attendees incentives to share rides to the event or take direct flights (which are much more efficient than flights with connections).

You could offer special prizes or discounts to these guests who choose these greener options and partner with a sponsor to provide the gifts. You could even give priority seating, menu options or value-added programming to these guests as incentives.

Reduce the amount of “stuff” dispensed at the event

Swag. Handouts. Gifts. Programs. Favors. Promo items. Gift bags. It’s amazing the amount of stuff we take home from events and never, ever use again. Eventually, most of it ends up in a landfill. When you think of all the energy it took to produce those items and the additional energy to dispose of them, it makes you shake your head.

So instead of handing out materials, opt for electronically distributing things like programs and guides for your event that people can load on their laptops, tablets and smartphones.

And instead of giving out another logo-emblazoned stress ball or post-it note dispenser, opt for giving out experiences or intangible-but-useful items instead, like tickets to movies or music shows, gift cards for local vendors or donations made by you on your guests’ behalf. If you must give out a physical object, give out items that are environmentally sustainable, like beeswax candles or small flower/herb pots.

Set a casual dress code for your event

Suits may look spiffy, but lots of dress clothes can also contribute to the carbon footprint of an event. Dry cleaning releases lots of greenhouse gases, as does having to lower the temperature of your event venue or guest rooms so that guests in dress clothes are comfortable.

By instituting a casual dress code that fits the seasonal climate, you can avoid the above measures and have a greener events.

Do you have any revolutionary sustainable event best practices of your own? Then add them to the comments below.