A launch party is the perfect way to highlight your client’s new product or introduce your event planning business to clients and your supporters, so how do you make it memorable?
When you plan a launch party it’s more than hiring a venue and working with a caterer to make sure the right food is served.
When in the planning phase, it’s essential to decide what you must have at your party, what is nice to have and what you can do without.
Here are 10 tips to plan a launch party:
Why a brand should choose to invest in an activity that falls outside its production process? What benefits can bring the association of its brand with an event and what preventive considerations are necessary to locate the most suitable event?
Here’s a practical overview for investors.
The triangle: sponsors, event and public
The main goal of a brand is entering in relationship with its audience. It has become increasingly rare, if not impossible, that you need to build from scratch an entirely new audience: in most cases your ideal tribe already exists and has its own reference circuit.
Get in that circuit and become an important part has to be the goal of any sponsorship.
Branding over branding
Over a century of increasingly ubiquitous advertisements have made us insensitive to reiterations of commercial logos out of context.
When you locate the event that collects your ideal audience, designed forms of collaboration that enables you authentic interaction with the public and offer you the chance to be a part of initiatives that your target audience considers relevant.
Forcing your presence to the attention of your attendees, at the expense of the main theme of the event itself, will only serve to fuel a negative perception of the brand.
Be Social
Social media is the main interaction tool and are destined to play an increasingly important role in the collective perception of the brand.
Make the most of the opportunity that you have chosen to sponsor to launch online initiatives, contest, giveaway and other online initiatives in relation to the main theme of the event.
If possible, work together with event organizers and set aside a space in its online identity in through hashtags. During the event, make sure that your social channels are an active part of its online communications.
Be queued in a press release is not enough: you need to be a distinctive feature of the event.
Analyze and manage data
Before, after and during the sponsorship of an event, it is essential to have a clear picture of all the data available and those needed (and the two things could not coincide).
Before investing in an event, ask in detail about its history, the organizers of the curriculum and on the reputation they enjoy within the reference circuit. Ask to know the numbers and demographic targets of previous editions on and check the media coverage.
Focus on the interaction to ensure that the public get interested in the brand.
Data provided voluntarily and consciously are far more likely to convert to turnover than those acquired from third parties.
After each event, it is good to make a careful analysis of all the collected data, the total participation in the demographic profiles to feedback obtained on individual initiatives: only then you can submit each sponsorship in the promotion & growth plan designed to last and to produce profits over time.
If you are feeling the effect of that lost hour when the clocks went forward, here are just a few handy time-saving tips which will aid productivity and return that “spring” in your step:
The trend of open-air party started in northern Europe, where it is impossible to spend a day outdoors in the winter months and as a result, the arrival of spring sees every city park transformed into a place of meeting and entertainment.
Not only public and private parties, but also corporate events, brand presentations and inaugurations began to populate the green spaces of our cities.
Here are three creative ideas for an unforgettable outdoor event.
Colour: do not be afraid to dare
Even if your event has a high profile, a park or a garden represent the right environment for experimenting with unusual arrangements that would be out of place in a reception room. Not only for the floral decorations, therefore, but also for the furniture and the accessories you can be daring with colour choices and materials.
An original and surprising combination will help create the right atmosphere to make your corporate event memorable.
Catering: Local is better
If you choose to implement your events in an environmentally friendly way, you probably selected a caterer at zero kilometres. An open-air event is the perfect opportunity to make it clear that choice in shape, as well as in substance.
If your goal is to provide wholesome dishes, save and stimulate the economy in the area, certainly there will be targeted at small local producers.
Instead of the usual buffet, you could arrange your catering as one of the many food markets held on weekends, with typical products to taste offered directly from producer to consumer.
Open-air and vintage: a perfect match
Theme parties, you know, never fail to impress people imagination.
Depending on your budget, you can choose the most extravagant solutions, how to set the areas for meals in the form of old-style rides, or to suggest the topic in a more nuanced way, by hiring one of the many carts of ice cream or popcorn that still today maintain the typical design of American movies of the fifties.
Of course, each event has its own requirements and its features and represents a new challenge for the organizer’s creativity. From entertainment music promotion, by fittings to the selection of staff, the secret of success lies in consistency.
If every single detail communicates exactly the message you have in mind, you are definitely on the right track.
Event management companies can help you organize a number of different special events that your organization may be interested in hosting.
Ceremonies, celebrations, product launches and product presentations, workshops, company inaugurations, conferences and events where you invite the public.
You can ask us to help you set up special meetings that your employees and/or business partners may need to attend.
We can also assist in setting up trade congresses to publicize your line of work and any products or services that go with your company profile.
Here is why we can add value to your event:
