fedra congressi – Pagina 7 – Fedra Meetings & Events

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Why Your Attendees are No Longer “Just” Attendees

Posted on 8 Aprile 201619 Luglio 2017 by Fedra

How would you describe your average attendee? While your answer can vary depending on the type of event or conference you’re planning, there’s one big thing that has changed over the last several years. Your attendees are no longer “just” attendees.

With all of the interactive technology that’s emerged in the last decade, your attendees – more than ever before – are taking charge of their event experience. If you have your attendees boxed in as bystanders, it’s time to start changing how you view the typical attendee.

So what are they doing differently?

Don’t Wait for Information

Smartphones and tablets have made it easier to seek out the information we want. Because of this, attendees don’t wait for you to give them event information. They look up your website, your social platforms, and your mobile event app. And they expect their mobile experience to be fast – every second of delay could result in a 16% decrease in customer satisfaction.

Prefer Mobile Apps

When you see attendees looking at their smartphones, they’re probably using a mobile app. And by probably, I mean definitely. Apps continue to dominate the mobile web with 86% of time going to apps and the other 14% going to the web. Studies by Compuware have shown that people find apps faster, more convenient, and easier to browse.

Appreciate Custom Content

Did you know that 61% of consumers say they feel better about a company that delivers custom content? Each person who goes to your event has his or her own reasons for attending. Delivering custom content to attendees shows them you care about their specific interests. If it’s relevant and timely, it’ll further enhance your attendee’s experience.

Use Multiple Devices

A recent survey by Deloitte showed that nearly 40% of consumers are digital omnivores – they own a smartphone, tablet, and a laptop. Have you ever experienced more app downloads than there are attendees? It’s because 77% of people who have three devices switch between them to complete tasks or activities.

Interact with Your Brand through Mobile and Social

Mobile app use is increasing worldwide, and social apps are leading that growth. A survey by ExactTarget revealed that 53% of people have liked or followed a brand on social media from a mobile device. Having a social presence gives you the chance to deliver great content, engage your attendees, and connect with them in real time on a more personal level. Social platforms have also encouraged attendees to take more active roles in sharing their event experiences, generating more content for events, and building a stronger event community.

These are just a few examples of how technology has changed the attendee you used to know. What changes have you noticed over the years?

How Much Food To Order For An Event – Part 1

Posted on 6 Aprile 201619 Luglio 2017 by Fedra

Food is one of the most important aspects of event planning, and like it or not, everyone always remembers the food served at an event and they’ll continue to talk about how good (or bad) it was.

Food and beverage often takes up the largest portion of your event budget, sometimes averaging 40%, and often tells you whether or not your client can afford a buffet, passed hors d’oeuvres, food stations or a sit down dinner.

Whether you’re planning an event for 10 people or 1000, it’s important to find the right caterer to join your team because they help make or break your event, but it’s up to you to know and understand how much food to order for your guests and to work with the caterer when deciding what’s appropriate for your event and your client’s needs.

So, before you start calling reputable caterers in your area, there are 6 questions to ask yourself before getting started:

Event Planning Budgets

Posted on 3 Aprile 201619 Luglio 2017 by Fedra

Every event planner uses this budget to stay organized and prepared for any client inquiry, and an event budget will help you from overspending.

First of all, list four categories along the top:

Item

Projected Expense

Actual Expense

Details

Then categorize and track the expense items following this infographic:

How To Plan A Launch Party

Posted on 1 Aprile 201619 Luglio 2017 by Fedra

A launch party is the perfect way to highlight your client’s new product or introduce your event planning business to clients and your supporters, so how do you make it memorable?

When you plan a launch party it’s more than hiring a venue and working with a caterer to make sure the right food is served.

When in the planning phase, it’s essential to decide what you must have at your party, what is nice to have and what you can do without.

Here are 10 tips to plan a launch party:

Why to sponsor an event?

Posted on 30 Marzo 201619 Luglio 2017 by Fedra

Why a brand should choose to invest in an activity that falls outside its production process? What benefits can bring the association of its brand with an event and what preventive considerations are necessary to locate the most suitable event?

Here’s a practical overview for investors.

The triangle: sponsors, event and public

The main goal of a brand is entering in relationship with its audience. It has become increasingly rare, if not impossible, that you need to build from scratch an entirely new audience: in most cases your ideal tribe already exists and has its own reference circuit.

Get in that circuit and become an important part has to be the goal of any sponsorship.

Branding over branding

Over a century of increasingly ubiquitous advertisements have made us insensitive to reiterations of commercial logos out of context.

When you locate the event that collects your ideal audience, designed forms of collaboration that enables you authentic interaction with the public and offer you the chance to be a part of initiatives that your target audience considers relevant.

Forcing your presence to the attention of your attendees, at the expense of the main theme of the event itself, will only serve to fuel a negative perception of the brand.

Be Social

Social media is the main interaction tool and are destined to play an increasingly important role in the collective perception of the brand.
Make the most of the opportunity that you have chosen to sponsor to launch online initiatives, contest, giveaway and other online initiatives in relation to the main theme of the event.

If possible, work together with event organizers and set aside a space in its online identity in through hashtags. During the event, make sure that your social channels are an active part of its online communications.

Be queued in a press release is not enough: you need to be a distinctive feature of the event.

Analyze and manage data

Before, after and during the sponsorship of an event, it is essential to have a clear picture of all the data available and those needed (and the two things could not coincide).
Before investing in an event, ask in detail about its history, the organizers of the curriculum and on the reputation they enjoy within the reference circuit. Ask to know the numbers and demographic targets of previous editions on and check the media coverage.

Focus on the interaction to ensure that the public get interested in the brand.
Data provided voluntarily and consciously are far more likely to convert to turnover than those acquired from third parties.

After each event, it is good to make a careful analysis of all the collected data, the total participation in the demographic profiles to feedback obtained on individual initiatives: only then you can submit each sponsorship in the promotion & growth plan designed to last and to produce profits over time.