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How To Start A Conversation During Events

Posted on 3 Febbraio 201718 Luglio 2017 by Fedra

It’s a fairly easy thing to understand the benefits of forming a network and even easier to want to network with others for your own benefit. But come the actual day of the event, many people may realize that connecting with another person is harder than expected.

For one thing, most events have an underlying reason for why they happen, and most of the time, it’s not for you to network. The networking time given at most events is precious and too short for comfort. What’s more is that the reality is, most attendees stumble into these networking times nervous and anxious with no idea where to start.

Fortunately, there is a way around this. Most experienced networkers know how to best network by doing their homework before any event can help you narrow down your best networking targets and save you some scouting time during the actual event. After that, the only thing that matters is the conversation technique.

To help you get into the groove of things, here are a few ways to break the awkward ice and start the conversation flow:

The “What Did He Say?” Trick

This may not be the most innovative trick in the book, but most of the time, it works. The idea behind this comes from the fact that psychologically speaking, people are very willing to help others. Thus, by opening up a conversation with a request for assistance, you are more likely to get a receptive response.

The actual technique is that if at any point, you find yourself attending the same panel, workshop, or Q&A session with your networking target, be sure to make note of it and catch him or her sometime afterwards. Tap them on the shoulder and apologize for being a bother, then ask him if he had attended the event you both were in.

Inevitably, he will say yes.

That is when you follow up with the lead-in and ask him a question about the content of the session. Something to open up a conversation like, “do you remember what the speaker said about so and so”, or “I was confused about what the speaker said about so and so, did you understand what he meant?”

After stepping into the conversation with this, you can move on to the next step.

The Next Step, Option #1: The Ego Booster

This option is better suited for researchers, professors, and people with certain notable accomplishments previously established. To successfully execute this step, you would need to do your own research ahead of time. The concept behind the ego booster is to first introduce yourself, acquire his or her name, then act as though you’ve heard of him or her.

Having prior knowledge of their work, you can say something along the lines of, “are you, by any chance, the author of {####}?” When they reply yes, you can then follow up with how you’ve read their work and found it fascinating and lead the conversation this way.

People are rarely reluctant to talk about their work and you can harbor a positive conversation by being interested in it. After the conversation has reached the right point, you can begin talking about yourself and how you are related to the field.

The Next Step, Option #2: The Vanity Fair

If your target doesn’t have publications, that’s fine too. Your job to get him to open up is to just ask him questions about himself. The logic is virtually the same: most of the time, people aren’t reluctant to talk about themselves. After you get his name, the next step is to ask him what he does.

The trick here is to not immediately talk about yourself. If he is in a company that makes computers, don’t immediately jump to talking about your own software company. Ask him about his and show your interest. Interjecting a few, “oh, I heard about those, I read that ‘###’ is ‘###’”, would be helpful to keep the conversation flowing. Then, again, after the conversation has reached a good point, you can talk about how you two can help each other.

Conclusion

Conversations, especially with strangers, are never really easy. The key is to relax and keep your ears open for key points in the conversation to ask questions and show interest. What’s really important is that you do your research on their professional profiles and research a little their line of work. That way, it’ll make it easier to keep the conversation flowing.

How to Get It Right and Avoid #WiFiFail

Posted on 30 Gennaio 201718 Luglio 2017 by Fedra

Event venues know secure, fast event WiFi is critical to the success of your events, which is why WiFi for events is the second most profitable service that venues sell (guest rooms are still easily the most profitable).

And many event venues are really stepping up to the plate when it comes to upgrading their event WiFi infrastructure so it can handle the bandwidth required for large crowds with multiple devices.

With that said, here are the important points every event professional needs to know when assessing the WiFi needs for their events.

Never, ever rely on cell phone towers or standard WiFi in hotel common areas to carry the load for your whole event

This is a rookie mistake that even most rookies avoid, and if you go this route, you are only asking for anger and bile from your attendees. Don’t try to save money and skimp on WiFi coverage if you know your attendees are going to be relying on it to stay connected and participate at the event.

Instead, include dedicated event WiFi coverage as a line item in your initial budget and explain to your clients of the importance of dedicated WiFi for events such as theirs.

Devices and users

These days, even wedding guests are on their smartphones and thus require a solid wireless connection, and their usage pales in comparison to larger events or events in the tech industry, which could grow into the hundreds or thousands of megabits per second (Mbps – a standard measure of data transfer).

The first order of business is to determine how many actual users you will have – this includes attendees, vendors, contractors, exhibitors and event staff. A good rule of thumb for determining how much bandwidth you need is to allow for 8-12 Mbps per 100 users for high-usage groups and 2-3 Mbps per 100 users for lower usage groups.

So how do you determine whether your crowd is high- or low-usage?

You first need to look at who will be your users of technology and how much will they use.

Are your attendees just going to need WiFi for general usage (like Web browsing, social media, apps)? Are they going to be loading low-resolution or high-resolution video (which sucks up tons of bandwidth)?

Are they going to be super users who have lots of devices and open applications that are bandwidth hogs? The type of event and types of attendees are definitely things that you will need to asses upfront.

Finally, you also need to consider how many devices your users will be using at the event.

Many people at conferences and trade shows have a smartphone, tablet and computer in tow and may be accessing the WiFi on all three devices simultaneously (for those of us with three hands).

For example, if you have a conference-type event of 800 attendees, you may need to plan on 2,400 simultaneous connections. Some Internet Service Providers (ISPs) and event WiFi providers have the ability to limit the bandwidth of individual attendees or the number of devices they can simultaneously use, so that is something worth considering to keep costs down.

Map out your event WiFi footprint

Do you want your WiFi to cover the entire span of your event, both inside and outside? This could get expensive, especially if you have a lot of square footage, some of which may see less demand for a wireless signal.

A good rule of thumb here is to deploy WiFi where you know you will definitely need it – like conference/breakout/session rooms, hallways, lounges, trade show floors and expo halls. Also, what some event managers do is to create a specific WiFi hotspot that has lots of bandwidth, and they direct heavy users to these areas.

Part of determining the event WiFi footprint is where you or your WiFi provider will place access points. An access point is a device (usually a router or relay) that enables Internet access for an area of approximately 3000 sq ft. Each access point usually can serve from 50-100 people, so make sure that your venue’s access points can each handle at least 50 people.

Make it easy

At the event itself, your attendees’ first instinct will be to access a wireless signal from their cellular carrier, and they may be in for a bit of shock when they realize that thousands of others are trying to do the same and their device is operating at a crawl.

So to avoid this, make sure to publicize in all materials the WiFi Network Name (also called an SSID) and, if necessary, password. Make sure to make the WiFi Network Name intuitive (like an abbreviated version of the event name) so that it is easily recognized in a list of networks, and, if you must require a password, also make it simple, short and intuitive (not lots of caps and symbols).

You should also post the WiFi Network name on posters in very conspicuous and high-traffic areas and provide clear, non-techie instructions on how to access the network.

Finally, you should keep tabs on how your dedicated WiFi is functioning at the event and if there are any outages or issues among users. A good tactic here is just to monitor your social media feeds and look for your event hashtag with the #WiFiFail hashtag in posts.

Have more ideas? Include them in the comments below.

Top 5 Apps and Gadget to stay on the go

Posted on 8 Giugno 201618 Luglio 2017 by Fedra

As event planners, we are always on the go. We’re traveling from airport to airport, taking site visits at random locations and working in the closest Starbucks we can find. It’s easy to feel like we aren’t being as productive as we are when we are in the office.

But, while there is nothing like sitting in front of your desk at the office, there are a lot of tools that can help you while you’re traveling. Imagine if you could be nearly as productive on the go as you are in the office. Here are the top five apps for event planners on the go!

Karma Wi-Fi

One of biggest frustrations while traveling is to get access to reliable Wi-Fi.

Clients need a document uploaded and it could takes hours just to try and find a place that will have a strong enough signal to upload the document needed.

With Karma, you can take your hotspot on the go. And, the best part is that you pay for only the data you use. Rather then find a package through your mobile provider that gives you 2GB a month, you can pay only when you need it. It’s really flexible and reliable.

Dropbox

Dropbox is a file storage platform. It allows you to upload the documents that you need on the go and share them, as needed. Their mobile app is great as well and you can access the documents you need, make changes, and re-share them with the appropriate people.

The Pages App

This app is a really great tool for checking notifications, responding to messages and making sure that we are engaging on a regular basis with our Facebook audience.

The general Facebook app is incredibly underwhelming when it comes to brand management, so rather than waiting until you get back to your desktop to deal with a comment on your Facebook page, you can now do it while you are waiting for the train or sitting on the bus.

Slack

Slack is a new team communication tool where you can filter feeds, create conversations and eliminate email. This tool is designed for collaborating as teams so it’s a great option to use for your employees. It manages their conversations and keeps them in this platform instead of everything being in your email. And, their mobile app makes it easy to stay connected and updated on the go.

LogMeIn

This app is great because it will allow us to log into our desktop from our mobile and access files that we need. Sometimes, there’s simply no greater answer then having direct access to your desktop.

Why technology is not “the connection”

Posted on 20 Maggio 201618 Luglio 2017 by Fedra

The Social Age is about connections: within networks, through technology, to communities, with each other, over time.

It’s about co-created stories: knowledge built in the moment from multiple sources and filtered through the sense-making groups we belong to.

Co-created knowledge, fragments of spare thought, aligned to build our understanding of how the world is today. And how it will be tomorrow.

And yet agility may not lie down this route. Sure, we still need control, we still need formal structures and we still need formal learning. It’s just that we also need to recognise that it’s only half of the story.

The other half is what surrounds it: wisdom, ground truth, experience. Often not so easily identifiable, deeply grounded within our communities and hard to acquire except through engagement.

We are connected through technology, and yet the technology is not, in itself, connection – it’s what we say to each other that connects us, how we treat each other, support each other, challenge and enlighten each other.

Technology is the mechanism by which we are connected, but communication is what it enables the connection, and communication is about people. About you, about me, about the stories that we share.

Often organizations talk about engagement, as if it’s something mysterious, sought after, elusive. Engagement is, in fact, everywhere. You cannot buy or bestow engagement, you can only earn it.

Those organizations stuck in the past, constrained by old models of working and older mindsets of thinking can never truly achieve engagement because they never truly want it. They never truly want what it brings – curiosity, agility, impermanence.

Identify the people who engage naturally and do everything we can to support, nurture and recognize them, these are the first generations of Social Leaders, the connected strata who will form the foundations of our change community.

If we help these people tell our story, and shape the story, we may achieve greater connectivity with the story.

It will spread and grow under the power of amplification, rather than brute force. That’s the key to change – connection. So our role becomes facilitating, not standing at the top and trying to force the organization to become fit for the Social Age, but alongside it, nurturing and unleashing its natural potential.

It starts with reflection and grows to a community, connected around ideas, around shared values.

To change our organizations, we must create spaces and permissions to connect, and recognize those people who do so, recognize them socially. Celebrate the success that they bring.

8 Tips to Be an Awesome Networker at Conferences

Posted on 29 Aprile 201618 Luglio 2017 by Fedra

Attending conferences is a great way to stay up to date and learn new ways to improve your business. Here some tips to follow to improve your network at conferences.

1. Create a list of prospects before the event

You should have a list of people you want to connect with before even arriving at the conference location. This allows you to do a little preliminary research to prepare for potential encounters — things such as identifying mutual connections or interests can help break the ice and lead to a smooth introduction.

Every conference website will have a list of speakers and some will even feature journalists and members of the media that are scheduled to attend. Another way to locate attendees is to search Twitter for conference related hashtags.

Having your networking targets identified in advance establishes a goal — you will network with more people this way rather than just wondering around aimlessly without a plan.

2. Stay at the event venue hotel

You might be able to save a few dollars if you book a hotel down the street or across town, but you will miss out on so much valuable networking time. You aren’t going to make any introductions or engage in small talk during the actual presentations — that happens before and after.

Leave your room early in the morning and get ready to network. Stick around after the sessions to continue your networking crusade. If you are traveling back and forth from the conference venue and another hotel you miss some of the most valuable networking opportunities.

3. Attend all planned social events

Some of the best connections are made at the hotel bar and during planned networking events — people are more laid back in a relaxed social setting. Mix in a few cocktails and guards are down, the vibe is welcoming and everyone is willing to mingle.

You should make sure to hang out there in the evenings and during downtime — even if you aren’t a drinker.

4. Practice selling yourself in under 30 seconds

When you are introduced to someone you want to be able to tell them about who you are and what you do — but most people don’t have time, nor do they want to stand there and listen to you talk for several minutes.

Master a 30-second self-pitch. They key is to make it interesting without it sounding like an overly promotional sales pitch.

What do you do? Where are you from? What are two interesting and memorable facts about you? Use this information and create your introduction — make sure the individual that you introduce yourself to is going to have a clear picture of you. They won’t forget you because your introduction was both clever and memorable.

5. Be armed with business cards at all times

You should have business cards on you at all times — keep some in your pocket and in your laptop bag. You should even keep some in your carry-on bag when you travel to conferences — airport lounges, rental car counters and baggage carousels all present networking opportunities prior to a big conference.

You don’t want to be the person that is just handing out business cards to anyone that will take one. I will initiate the business card exchange after an introduction if I want to connect with the person again after the conference. If not, I don’t offer my card.

6. Make eye contact, shake hands and be confident

Remember one thing — you aren’t the only person that is going to be out networking. There are going to be some people that are on the radar of every attendee. First impressions are everything. Make sure you make eye contact with your target, smile, be pleasant, shake hands and emit confidence.

If you are shy, at least pretend you are having a good time and enjoying yourself.

7. Be a listener, not a bragger or boaster

When starting a conversation with someone or joining in a group discussion make sure you don’t become the bragger or boaster. If you attend conferences regularly you know who I am referring to, as it never fails — there is always one person that wants to constantly tell everyone how great he or she is, and how their company is “crushing it.”

Show a genuine interest in everyone you are introduced to and listen to what they have to say. All rewarding business relationships are born when there is a genuine connection made — not a BS session followed by a business card exchange.

8. Follow up with everyone you met

As soon as you get home from the conference, reach out to all of the connections you made while networking. Send out an email letting them know how much you enjoyed meeting them and schedule a time to speak in more detail right away.

You are more likely to get them to commit to a phone call or meeting right after the conference than you would be if you reached out to them months or even weeks after. Get them to commit while your introduction is still a fairly recent memory.

What other tips do you have for effective conference networking? Share them in the comment section below.