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Online vs face-to-face networking

Posted on 16 Maggio 201618 Luglio 2017 by Fedra

When the balance is tipped towards online rather than face-to-face networking, and we step out of the bubble, it can all feel a little strange. The screen we sit behind is the ultimate shield, it protects us and from behind it we can be more confident to approach or instigate contact knowing that an online rejection is less visible to others.

Don’t lose this assurance when you set out face to face, remember that others are there for the same reasons you are, to network, explore new opportunities and develop relationships. You’d be happy to engage with the person online, so do it face to face too.

So, you’re open to meeting anyone and everyone at the event, you’re happy to make the first move, but how to ensure a positive, enriching conversation? When networking online you might write or share articles to develop relationships, perhaps sending something you think would be of interest to a specific contact.

Your online content can assist to position yourself as someone with a worthwhile opinion, so make sure you are as prepared to do this face to face. Have some relevant stories to share, and introduce when the time feels right.

Although of course online networking is two way, a conversation of two or more with each party having a chance to share and have their say. Online etiquette dictates that whilst it is great to share content, it is also good to engage with what others are putting out there. Take these principles to your face-to-face networking events, talking is great but listening is key.

Face-to-face networking isn’t that different to online networking; the most difficult part is often pulling open the doors to that spin class to be greeted with 20 expectant faces looking back at you, you imagine them questioning your fitness, your ability to perform.

Well now you can look each and every person in the eye with a confidence that comes from knowing you have all the networking skills you need.

What to look for in a good presentation

Posted on 13 Maggio 201618 Luglio 2017 by Fedra

Here’s a look at what key signs to look out for when trying to find a high-quality presentation skills course that will leave you feeling confident and bursting with knowledge.

Body language

Every good presentation skills course should include a section on body language, even though this might not be the first thing that you look for. In between constructing what you want to say, trying to engage your audience and then practicing projecting your voice, it can be easy to forget about the other, less technical aspects of your delivery.

Body language plays a huge part in how successful you will be, but for most people, it’s something that they rarely – if ever – consider. To be effective in delivering a presentation, you’ll need to first be aware of your body language: how you stand, use your hands and where you direct your gaze, just for starters.

You can have the most interesting content but if your body language is introverted and passive, you’ll struggle to hold the audience’s interest. There’s body language techniques that the best politicians and public speakers use which subconsciously draw the audience in and provide an instant impact.

The use of technology

Look for online sessions, distance learning or other uses of technology to provide you with different ways of absorbing the information, and refreshing your knowledge when you need to.

The course should also cover how you use technology in your presentations; not using technology at all could lead to your audience switching off but using it too much could detract from the actual content. The key is to use technology in a way which complements your presentation and adds value. A good course will explain how to achieve this.

Quality instructors

Anyone can repeat information that they’ve read elsewhere, but instructors and trainers who are experienced in delivering quality presentations themselves will add real value.

When you’re looking for a presentation skills course, don’t just look at the content, take some time to review the people who will be delivering it. Having the opportunity to learn directly from people who have given engaging presentations will be far more useful than simply reading or listening to content that has been compiled based on research.

Interactive content

Sitting and listening to trainers will quickly get boring, so look for a course that has lots of different types of content. Personal coaching, feedback from trainers, the chance to ask questions and workshop-style sessions will provide a far more useful way of learning, and you’ll gain far more than simply listening and taking notes.

Conclusion

No matter what industry you work in, there may come a time when you need to deliver a presentation.

The skills to do this and to be as effective as possible need to be learned, no matter how naturally communication comes to you. The above points should all be considered and looked for when booking a presentation skills course to be sure you’re getting the information that will be the most useful.

Sustainable Catering is possible [Infographic]

Posted on 11 Maggio 201618 Luglio 2017 by Fedra

Sharing a meal can play an important community-building function, attract people to hear your message or support your organization, or simply provide sustenance to busy students as they attend yet another meeting rather than attending to their dietary needs.

Food and dinnerware do, however, constitute the most significant source of waste and environmental impact at most campus events. For this reason, it is important to take some simple steps to make food and food service more sustainable.

Here is an infographic that will show you how to plan a sustainable and successful event:

8 Tips to Be an Awesome Networker at Conferences

Posted on 29 Aprile 201618 Luglio 2017 by Fedra

Attending conferences is a great way to stay up to date and learn new ways to improve your business. Here some tips to follow to improve your network at conferences.

1. Create a list of prospects before the event

You should have a list of people you want to connect with before even arriving at the conference location. This allows you to do a little preliminary research to prepare for potential encounters — things such as identifying mutual connections or interests can help break the ice and lead to a smooth introduction.

Every conference website will have a list of speakers and some will even feature journalists and members of the media that are scheduled to attend. Another way to locate attendees is to search Twitter for conference related hashtags.

Having your networking targets identified in advance establishes a goal — you will network with more people this way rather than just wondering around aimlessly without a plan.

2. Stay at the event venue hotel

You might be able to save a few dollars if you book a hotel down the street or across town, but you will miss out on so much valuable networking time. You aren’t going to make any introductions or engage in small talk during the actual presentations — that happens before and after.

Leave your room early in the morning and get ready to network. Stick around after the sessions to continue your networking crusade. If you are traveling back and forth from the conference venue and another hotel you miss some of the most valuable networking opportunities.

3. Attend all planned social events

Some of the best connections are made at the hotel bar and during planned networking events — people are more laid back in a relaxed social setting. Mix in a few cocktails and guards are down, the vibe is welcoming and everyone is willing to mingle.

You should make sure to hang out there in the evenings and during downtime — even if you aren’t a drinker.

4. Practice selling yourself in under 30 seconds

When you are introduced to someone you want to be able to tell them about who you are and what you do — but most people don’t have time, nor do they want to stand there and listen to you talk for several minutes.

Master a 30-second self-pitch. They key is to make it interesting without it sounding like an overly promotional sales pitch.

What do you do? Where are you from? What are two interesting and memorable facts about you? Use this information and create your introduction — make sure the individual that you introduce yourself to is going to have a clear picture of you. They won’t forget you because your introduction was both clever and memorable.

5. Be armed with business cards at all times

You should have business cards on you at all times — keep some in your pocket and in your laptop bag. You should even keep some in your carry-on bag when you travel to conferences — airport lounges, rental car counters and baggage carousels all present networking opportunities prior to a big conference.

You don’t want to be the person that is just handing out business cards to anyone that will take one. I will initiate the business card exchange after an introduction if I want to connect with the person again after the conference. If not, I don’t offer my card.

6. Make eye contact, shake hands and be confident

Remember one thing — you aren’t the only person that is going to be out networking. There are going to be some people that are on the radar of every attendee. First impressions are everything. Make sure you make eye contact with your target, smile, be pleasant, shake hands and emit confidence.

If you are shy, at least pretend you are having a good time and enjoying yourself.

7. Be a listener, not a bragger or boaster

When starting a conversation with someone or joining in a group discussion make sure you don’t become the bragger or boaster. If you attend conferences regularly you know who I am referring to, as it never fails — there is always one person that wants to constantly tell everyone how great he or she is, and how their company is “crushing it.”

Show a genuine interest in everyone you are introduced to and listen to what they have to say. All rewarding business relationships are born when there is a genuine connection made — not a BS session followed by a business card exchange.

8. Follow up with everyone you met

As soon as you get home from the conference, reach out to all of the connections you made while networking. Send out an email letting them know how much you enjoyed meeting them and schedule a time to speak in more detail right away.

You are more likely to get them to commit to a phone call or meeting right after the conference than you would be if you reached out to them months or even weeks after. Get them to commit while your introduction is still a fairly recent memory.

What other tips do you have for effective conference networking? Share them in the comment section below.

Why To Expand Your Network

Posted on 27 Aprile 201619 Luglio 2017 by Fedra

As an entrepreneur, you should always be trying to expand your network. You never know whom you’ll be able to connect with and where that connection will lead. As relationships become more and more essential to business, successful entrepreneurs need to be at the forefront, doing what they can to grow their networks.

Certainly, the very thought of “networking” may leave a bad taste in our mouths, as many of us don’t know where to start or even why we should even be networking in the first place. Yet networking should stem from your desires and needs.

Networking with no goals in mind is like starting a business without an exit strategy. Below are three essential reasons to connect with others:

1. Network based on products you like

Have you ever admired a company so much that you wanted to know the founder? Think Yvon Chouinard of Patagonia or Will Caldwell of Dizzle. In today’s digital world, you may actually be able to connect with these founders if you reach out in the right way.

2. Network for future goals

Networking can be a means to move toward your future endeavors. If you’ve ever wanted to start a company in a different industry, it’s crucial to first understand how that industry operates. You can always join a LinkedIn or Facebook group that covers your interests, but that won’t be as inclusive for you as attending an actual event.

3. Network through your industry

Almost every industry has events encompassing topics specifically relative to your market. Attending these conventions can be a plus for expanding your business, as people like to work with familiar faces. Once you establish yourself as a regular attendee, you may see your business blossom in that industry.

To make networking easier, then, find a reason to connect with someone before starting the conversation. This goal-setting attitude will add purpose to the events you attend and the people you meet. Though many relationships may never directly benefit you, you never know whom you can help through your network and how that person you helped may be of assistance to you.

Entrepreneurship is becoming more relationship-focused, and networking should be a central tool you utilize to move your startup forward.