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6 Ways to use GoPro at your events

Posted on 27 Giugno 201618 Luglio 2017 by Fedra

GoPro helmet-mounted cameras have been around since by Nicholas Woodman invented them in 2004. They’ve made him a billionaire. Even though they are a perfect fit for the events industry, they are underutilized by event planners, who can use them to speed up the action to cover more ground or slow it down when it’s time to show details.

Here are 6 ways in which event and meeting planners can use GoPro.

Training and Development

Some processes are very intricate. Learners benefit from seeing the details from the point of view of the individuals carrying out the task. Videos shot using GoPro are an ideal vehicle for capturing minute details and walking learners through tasks step-by-step. Retailer Experticity has created a GoPro channel where associates can log in and learn from custom designed videos.

Capture meetings, conferences, and concerts from the point of view of speakers and facilitators

Instead of just giving lip service to audience engagement, incorporate the audience reactions and the point of view of performers and speakers into video highlights.

Relive Outdoor Adventures

Whether it’s zip-lining, bobsledding, dune bashing, or desert adventures on quad bikes, GoPro is the perfect way for participants to relive their adventures.

Capture the Intensity of Action Sports

For fast-paced action sports like polo, GoPro places viewers in the center of the action. In combination with drones that cover a large territory, GoPro is a great way to convey the full intensity of action sports.
GoPro is in the process of developing a quadcopter drone for release in 2016. Event professionals can look forward to this type of footage.

Provide Tours of Resorts

Site inspections are always the best plan, but, when they are not possible, a professional video with images captured through GoPro can give clients the look and feel of a resort or venue.

Preview Off-the-Beaten-Track Adventures

For adventures in rugged territory, footage from a GoPro camera can give clients the information they require to assess whether or not the experience is a good fit from the group.

Finally, here are some tips for using GoPro for events:

Storyboard what you want the final video to look like to ensure that you get all required shots.
Be sure to obtain the right mounts and other accessories.
Invest in large memory cards and always bring backup as memory cards fill up fast.Carry extra batteries and ensure that all batteries are fully charged.
Make sure that the lenses are clean. Unlike a digital camera, it won’t be possible to check the lenses before or after every shot.
Shoot when lighting is best. Early morning will produce clear and well-lit shots. Late afternoon shots will have shadows and drama.

How To Use Lighting At Your Event

Posted on 27 Maggio 201618 Luglio 2017 by Fedra

Lighting can make or break your event experience. If the lights are too bright your event may seem stark and cold. If your lights are too dark guests may miss important elements of your event and design. Well placed lights can create ambience at your event. Great lighting will allow you to get more impact from other items such as floral arrangements and other decor. You can also use lighting to direct your guests attention to events going on within your event, or to grab their attention.

Uplighting At Your Event

Uplighting is a great way to create an atmosphere at your event. Rooms can look bland if you do not use perimeter lighting. This is especially important for a simple more basic venue such as an empty ballroom, gallery, or conference center which can tend to be bland if you do not add in lighting and color. These venues do not have a lot of character to begin with you will need to build ambience with more lighting and decor. It’s a great way to tie in a color that goes with your theme and create a wow factor upon guests entering the room.

Using Gobo’s

Gobo’s are a great way to add an element of design and depth to your event. Simply stated a gobo is a beam of light with a metal stencil over it that creates a pattern. Gobos can project any design or pattern including abstract shapes, patterns, pictures, and company logos. You can project gobos onto ceilings, floors, and walls, they are a great way to add visual interest.

While gobos are great for transforming your event by giving it a dynamic atmosphere and feel, they can be used to promote your brand. Seeing your brands logo in bright crisp lighting will create a visual impact that surely will not go unnoticed.

Gobos can go almost anywhere and are highly flexible, work perfectly with many types of events from conventions, to galas and even weddings. Below is a photo from a corporate event we did where we projected their logo onto a venue wall.

Create A Light Show

A light show is a really fun way to grab your guests attention. Light shows are often combined with the first two lighting techniques. However, unlike the first two lighting options these lights will be constantly moving and flashing because a lighting engineer designs a custom show specifically for your event.

Lighting shows are often used at corporate events before an awards ceremony or speeches to quite the crowd and build excitement for the main event. We also use them to create an amazing dance vibe at galas and high energy concerts. Light shows make a very memorable experience and keep the energy high at events!

Highlight Design with Pin Lighting

Pin lighting is an excellent way to direct attention to certain parts of your event. Using a spotlight creates a dramatic effect that can transform centerpieces, decor elements and table settings into incredible pieces of art. Not only do pin lights add drama to your event lighting, but they also provide separation that is often needed between dark table linens and centerpieces allowing the centerpieces to pop and stand out. Pin lighting will make your event design a more dynamic visual experience.

How Event Planners Can Choose An Innovative Event Venue

Posted on 25 Maggio 201618 Luglio 2017 by Fedra

An event venue can make or break the look and feel of an event.

While hotel conference centers are easily accessible, they often don’t feel innovative, and they are often expensive unless reserved well in advance.

This article is designed to help event planners identify venues that will inspire event attendees, without breaking the bank.

1) The Innovative Theme

It’s great that you are hoping to provide attendees with a space that inspires innovative thinking. But in order to narrow your search of venues, you should first try to determine what type of feel you are trying to create.

Often this will simply be based on the kind of event you’re planning. A launch event should feel different from an off-site meeting of a Fortune 500 company. Work with key stakeholders to try to identify what they are hoping to achieve with the event.

2) Time & Place

Just like the cost of a hotel room or the price of a plane ticket, event venues will vary in expense depending on when you try to book. The same venue could be had for below market rate if you decide to plan an event during an off-hour.

Of course off-hours will vary depending on location, so it’s important that you think about ways in which you might be able to find an event venue for a bit less by choosing to host the event in a location that is not in demand, or at least not in demand during your event.

If you’re planning an event on a low budget, try to think of a location that won’t be in-demand when you want to host your event, often venue managers will be much more willing to negotiate if you are interested in using the space when it would otherwise go un-used.

3) Mixed Use Venues

Airbnb and Home Away are two popular examples of how mixed use spaces can transform perspectives. Staying in a private apartment rather than a hotel room can provide travelers with a unique perspective.

Similarly, event attendees can find inspiration when going to events hosted in spaces that are outside of the norm. Consider hosting an event in an artist’s studio, a public space, an art gallery, or some other mixed use space that can still provide the logistical support you need.

By choosing to host your event in a mixed use space, you’ll likely save money in comparison to booking a traditional event venue, while also providing attendees with a unique experience.

4) Go Green

Sustainability is a trend that has already permeated the hospitality industry, and it will soon have an impact on the events industry as well. One excellent way to expose event attendees to innovative spaces is by presenting them with a venue that features innovative design in order to overcome environmental challenges.

Conclusion

Searching for and selecting innovative spaces might seem challenging. Finding an affordable space is hard enough afterall.

The famous innovator and leader, Steve Jobs, famously obsessed over the construction of a new headquarters for his company, Pixar. He wanted to build an innovative space that had the ability to encourage people to feel inspired and to collaborate. The result was a revolutionary building the encouraged employees to meet and solve problems.

The example of Steve Jobs highlight how a space can impact people, as an event organizer, your goal should be to find a venue that positively impacts attendees by inspiring them to solve problems together.

10 Tips to better manage your time

Posted on 23 Maggio 201618 Luglio 2017 by Fedra

The reason time management gadgets and systems don’t work is that these systems are designed to manage clock time. Clock time is irrelevant. You don’t live in or even have access to clock time. You live in real time, a world in which all time flies when you are having fun or drags when you are doing your taxes.

The good news is that real time is mental: you create it. Anything you create, you can manage. It’s time to remove any self-sabotage or self-limitation you have around “not having enough time,” or today not being “the right time” to start a business or manage your current business properly.

There are only three ways to spend time: thoughts, conversations and actions. Regardless of the type of business you own, your work will be composed of those three items.

As an entrepreneur, you may be frequently interrupted or pulled in different directions. While you cannot eliminate interruptions, you do get a say on how much time you will spend on them and how much time you will spend on the thoughts, conversations and actions that will lead you to success.

Here is an infographic that will help you managing your time:

How having more energy at work

Posted on 18 Maggio 201618 Luglio 2017 by Fedra

When working with employees and first time leaders around the world, over half (56%) of them spend time on activity that takes lots of effort for very little result. In short, they’re wasting their time. Yet, just a few small adjustments to the way they work can make a big difference to their productivity.

Multi-tasking

Despite what many believe, multi-tasking is not a great way to manage time efficiently nor to get things done: each time someone switches from one activity to another, people suffer from something similar to writer’s block and then need to take time to ‘reset’ their minds between tasks.

The more complex the tasks the more time it takes to re-organize the mind but even brief distractions add up.

Rather than multi-tasking, employees should estimate how long it will take to accomplish an activity and only focus on those things that generate a good return on investment. They should be allowed to block dedicated periods of time in their calendar and discipline themselves to focus on the task at hand during those periods.

Lack of clarity

A lot of work gets done without the benefit of clearly defined goals and objectives but without clarity it is difficult to know whether the right work is getting done and priorities then start to clash.

Sense of meaninglessness

It’s also important for employees to set personal goals which will energize and engage but as we become busier it is easy for meaningful goals to be displaced by urgent things. The longer this goes on, the more stressed a person becomes.

Create a flexible weekly schedule in terms of work and home-life categories of activities job, chores, exercise, family, unstructured relaxation, and so on.

Over-committing

People over-commit for a variety of reasons: they don’t want to disappoint others; they feel they have no choice; they have an unrealistic idea of current commitments or of what is involved in the new commitment.

But those that over-commit can quickly become burnt-out and exhausted.

It’s important to create a workplace culture where it’s acceptable to say ‘no’ at times; that it doesn’t show unwillingness but rather a sign that you are responsible and take your commitments seriously.

Before saying yes, employees should let the person know that they will check their other priorities and time-frames. Before agreeing, they should have a realistic and detailed idea of what the commitment entails and if they can’t do it, then give a reason for declining.

Distractions

We are constantly bombarded by distractions and interruptions in the workplace.

Think of these events as forcing the mind into a multi-task mode, with each event either preventing or breaking concentration and time lost to constant task switching.

To overcome distractions, employers should provide quiet places of work or flexibility to work from home for when employees are working on projects that require concentration. Employees should set aside time periods for specific activities, and discourage interruptions. Email and voicemail checking should be saved for the time between other tasks.

Lack of organization

For some people, organization means files, drawers, cubbies, neat stacks (or no stacks at all), and a complete lack of clutter. For others, it simply means knowing where to look and being able to find what you need right away.

The point of organization is not to fit someone else’s definition of ‘organized’, but for employees to have what they need in an easily accessible place.

They should be encouraged to organize themselves in a way that makes sense to them, to cull information and emails regularly and to recognize that being disorganized is a drain on their time and energy.

Lack of reflection time

Failing to reflect is a vicious circle as it can lead to people becoming stressed and overworked which then means even less time for thinking. This stifles creativity and innovation but also a lack of downtime means many aren’t considering their activities and whether they’re key for meeting their goals and objectives.

Employees should set aside specific time each month or week to reflect on their work, themselves and their long-term goals, and be partnered with a coach or mentor for support (this could be a manager, colleague, or friend outside work).

Perfectionism

Perfection is an indefinable and unobtainable goal that increases workload significantly for very little value. Employers and managers should establish objective quality measures by defining what is ‘good enough’.

But if in doubt, before ‘making it better’, they should ask themselves whether a person, whom they respect, would notice a meaningful qualitative difference if more time and effort was invested.

We can’t of course all work like robots, ensuring that every minute of the working day is used efficiently and productively. There will of course be days where people lack energy and enthusiasm either due to personal issues, ill health or just general ‘off’ days. But with the right motivational leadership in place and a few simple steps to help teams to use time effectively, then output versus activity should be evenly balanced.