conference – Pagina 3 – Fedra Meetings & Events

Tag: conference

How to Make Your Event Paperwork Paperless

Posted on 7 Settembre 201618 Luglio 2017 by Fedra

If you’ve ever had to send event paperwork to attendees, you already know the pain that comes along with managing a ton of documents. Papers get lost or misfiled. Attendees forget to complete an important field or don’t write legibly.

Thankfully, modern event organizing technology offers plenty of ways to get event paperwork completed quickly and easily — and makes illegible handwriting a thing of the past.

Here are three simple ways to get your paperwork signed faster and more reliably:

1) No more chaos

There are a couple truths behind successful event organizing: people like to know what to expect, and they like things to be easy.

You can achieve both when you give attendees the early heads-up about event paperwork they’ll need to sign. This sets expectations and onboards attendees to future actions they’ll need to take.

Most importantly, introducing paperwork early on minimizes the day-of-event chaos for both event organizers and attendees. When registrants have the opportunity to receive and sign event paperwork before the event, it cuts down on day-of document chaos.

So when your big day comes, your staff will be able to focus on more pressing tasks, and your attendees can focus on having a great time at your event.

2) Time Saving

eSignatures – like traditional signatures – are a legally-binding way to sign documents online.

Compared to pen and paper signing, eSignatures come with a few extra perks. They’re trackable. They can generate reminders for documents that still need to be signed by attendees. And you usually have the option to automatically store signed copies of documents in one easily-accessible place.

Another bonus of planning an event with online paperwork? You can cut down on the redundancy of formatting paperwork. Online templates make it simple to prep once and then send as many documents as you need. This can be a huge time saver for any event organizer who’s juggling different forms for big events.

3) Make it easy

Instead of having to print, sign and fax forms, online paperwork allows attendees to sign online in a few clicks. To get the most out of online signing, though, it’s super helpful to think about mobile-friendly signing. After all, more people access the internet on mobile devices than desktops.

Luckily, most people already carry the capability to complete paperwork in their pocket.

Mobile-friendly documents make it easy for attendees to fill out, sign, and complete event paperwork from wherever they are. That way, they can use their phone or tablet to sign as soon as they’re ready—and you can get paperwork filed faster.

Don’t forget about other devices, too. Attendees and event organizers often use tablets for live, in-person signing at events.

How to turn your event into a brand experience

Posted on 5 Settembre 201618 Luglio 2017 by Fedra

Audiences are no longer spectators, they expect more – to be a part of the action.

Branding an event is about keeping your key messages clear, and in the mind of your attendees.

You want them to remember the call to action and the company or product name long after they’ve left, so you can get the best return on your investment. That’s why it’s vital that any logo or naming is prominent throughout the event experience – prior to arrival, through the event itself, and at any other additional events such as dinner or awards presentations.

Your options have increased from the standard vinyl banners and signs, to now an almost unlimited palette of tools, so take advantage of the latest physical, social and digital opportunities to engage your audience.

1. Digital immersion

Immersive marketing is about creating an experience that totally captures your attention and digital techniques have all the power here. They’ve become the new black, offering a number of high-powered, large-scale projectors, projection mapping and flat panel displays that can catapult brands front and centre. LED walls, pixel mapping and digital signage are all techniques that can surprise and delight your attendees, and leave a lasting impression.

2. Social immersion

The best way to define what makes an experience immersive is to see how it differs from non-immersive events – does the branding interrupt the flow of the event? Do the messages feel clunky or forced?

An immersive event will seamlessly and imperceptibly integrate the brand into every element of the event so capture your audience’s attention and let them create a buzz for you online.

If you can convince your audience to post the event’s content to their networks using your company or event’s hashtag, incorporating your graphics and spreading your message, then you will have gained some of the most valuable endorsement possible – word of mouth.

This sort of two-way communication encourages attendees to get involved and become an integral part of the event, thus immersing them in the event from a social perspective.

3. Physical immersion

There’s still a huge range of applications for tangible, three-dimensional objects to support your message, and depending on your event, budget and brand they can sometimes be more effective than their digital equivalents.

People absorb and retain information from a book differently than a screen, and different people respond to various mediums, so cover your bases using physical displays as a solid reinforcement of your brand that can be touched and shared in way that an electronic image can’t be.

Consider whether or not your event requires stunt theming, or whether you can tailor these three marketing strategies listed above to create an experience that too immerses your audience in the brand and key messages of the event.

Using colour to create stronger audience engagement at events

Posted on 2 Settembre 201618 Luglio 2017 by Fedra

Have you ever noticed how some event spaces are especially relaxing and calming, while others tend to irritate or perk you up? There’s a good chance the colour arrangements in those environments are playing a big part. Interior designers have long known of the influence of colour on our emotions and state of mind—the same holds true when appealing to the senses of event attendees.

When we create a unique brand experience, we aim to produce customized experiences that deliver unique messages and tell stories. The more vivid and authentic an experience is, the more effective and memorable the outcome for event attendees. Leveraging the scientific correlation between colour and emotion can help us engage our audiences in new ways and boost the impact of our brand experiences.

Designing with the outcome in mind

When harnessing this neuroscience knowledge, it’s important to incorporate it into your event design after thinking through the kind of reactions you want your audience to have.

How do you want them to feel? What do you want them to focus on?

When you know what emotions you want to evoke, it’s time to find just the right colour to fit the mood. A recent study by the University of British Columbia discovered that red boosts our attention to detail and performance on tasks such as memory retrieval, while blue enhances our ability to think creatively and encourages our ability to think outside the box.

Event design techniques you can try

Applying the psychology of colour theory to the environment of event design takes things up a notch and helps to ensure that you’ll get the response you’re looking for from your audience.

It’s important to consider what you ultimately want to achieve or evoke from the event to help you determine which colour palette is going to best help you achieve your goals.

Exploring different ways you can utilize colour to engage your audience in a scientific way is a small addition to your design plan that could reap big benefits post-event.

Think about your next event design—what colour can you connect with your theme and the way you want your audience to feel?