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How to transform your inauguration in an event

Posted on 25 Luglio 201710 Febbraio 2023 by Fedra

You spent time and money into the opening of an activity, you passed unscathed a jungle of bureaucratic demands, an odyssey of restructuring and supply contracts… And now you arrived at the inauguration day. The real work starts now.

In the first month of life, in fact, a new business forms the basis of his reputation: the choices made at this stage will affect the future of the whole enterprise.

The opening of your activity is not only a necessary step before you start to work seriously, it is a fundamental and irreplaceable element in the promotion of your business.

Here are five ideas to make it memorable.

The rules of good neighbourliness

Make sure that the opening will serve to reinforce the good neighbourly relations with residents and other merchants of your way.

If possible, transform everything into an event with music and drink in the street, but, if your location does not allow it, remember to personally invite other traders in the area and generally make sure that their businesses can benefit from the traffic generated from your inauguration.

Pictures or it did not happen

Invest in a good photographer. Of course, an Instagram filter can do wonders, but it can not compete with a professional photo shoot, which also remains visible long after the event on your website or on your Facebook page.

There’s no sandwiches tray photographed with the smartphone that can compete with a well post-produced photo of your guests enjoying the event with a good glass of white wine.

Special moments streaming

Until recently, the online streaming option was available only in front of substantial budget. Today, thanks to Periscope and other similar platforms, a smartphone connected to internet can provide to a real live session.

Focus on something that really captures the attention of your potential audience, such as music or entertainment gadgets as gifts (see point 4).

All customers are special

But those who are at the opening event are more, so prove it with a small gift to each one.

Put in your budget, among the promotional investments, a number of discount vouchers, gadgets or coupons, to give to your attendees.

This is the best way to capitalize on the enthusiasm of the event and start building a loyal customer base and a good reputation for your business.

The difference between the opening event and the school party…

… It’s all in the buffet. Forget all the garden tables, glasses and plastic bottles and sandwiches tray. Invest instead in a small but high-quality catering, presented with elegance, and in some decoration suited to the spirit of your business.

How wellness influences your business [Infographic]

Posted on 21 Luglio 201721 Luglio 2017 by Fedra

There are many ways to be at your best for an event.

If you can’t fix a gym session in your weekly schedule, here there are some tips you could use everyday.

In conclusion

The benefits of brief bouts of exercise during the workday go beyond physical fitness: you are improving your ability to absorb and retain information.

If you follow this few tips, your performances at work will get better.

How to work a room

Posted on 7 Ottobre 201618 Luglio 2017 by Fedra

Knowing how to ‘work a room’ is a valuable talent.

Make it your mission to meet as many people as possible. Don’t spend all of your time with only one or two people. Even if you buttonhole CEOs, they probably don’t want to spend the whole evening with you glued to their elbow.

Introduce people to other people: everyone is there to meet people. By introducing people you know to others, you are helping the process and creating goodwill to boot.

Obviously, you are there to sell yourself, but don’t just turn into a speechmaker.

Ask questions to get others talking about themselves. Most everyone likes to talk about themselves. And, you could learn some valuable info that you can use later. For example, if someone mentions that their son is on the football team at school, at another meeting it makes a great opening to ask about how their son’s team is doing.

Reserve two pockets for business cards. One pocket is for your cards. The other pocket is where you put cards you receive from others. This keeps them separate and you don’t hand out someone else’s card inadvertently.

Turn your cell phone off. Interruptions are distracting and make it appear that you value your caller more than the person you are talking with.

The old adage of not discussing politics or religion holds true. With so many divergent opinions out there, you do not want to get embroiled in an argument you cannot win. It is the best way to make a bad impression.

And, lastly, industry receptions may look like a party, feel like a party and sound like a party – but they are not parties. They are social business events. If you drink too much and make a fool of yourself, people will remember that about you for years.