Categoria: Event Planner Blog

Why to sponsor an event?

Why to sponsor an event?

Why a brand should choose to invest in an activity that falls outside its production process? What benefits can bring the association of its brand with an event and what preventive considerations are necessary to locate the most suitable event?

Here’s a practical overview for investors.

The triangle: sponsors, event and public

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The main goal of a brand is entering in relationship with its audience. It has become increasingly rare, if not impossible, that you need to build from scratch an entirely new audience: in most cases your ideal tribe already exists and has its own reference circuit.

Get in that circuit and become an important part has to be the goal of any sponsorship.

Branding over branding

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Over a century of increasingly ubiquitous advertisements have made us insensitive to reiterations of commercial logos out of context.

When you locate the event that collects your ideal audience, designed forms of collaboration that enables you authentic interaction with the public and offer you the chance to be a part of initiatives that your target audience considers relevant.

Forcing your presence to the attention of your attendees, at the expense of the main theme of the event itself, will only serve to fuel a negative perception of the brand.

Be Social

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Social media is the main interaction tool and are destined to play an increasingly important role in the collective perception of the brand.
Make the most of the opportunity that you have chosen to sponsor to launch online initiatives, contest, giveaway and other online initiatives in relation to the main theme of the event.

If possible, work together with event organizers and set aside a space in its online identity in through hashtags. During the event, make sure that your social channels are an active part of its online communications.

Be queued in a press release is not enough: you need to be a distinctive feature of the event.

Analyze and manage data

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Before, after and during the sponsorship of an event, it is essential to have a clear picture of all the data available and those needed (and the two things could not coincide).
Before investing in an event, ask in detail about its history, the organizers of the curriculum and on the reputation they enjoy within the reference circuit. Ask to know the numbers and demographic targets of previous editions on and check the media coverage.

Focus on the interaction to ensure that the public get interested in the brand.
Data provided voluntarily and consciously are far more likely to convert to turnover than those acquired from third parties.

After each event, it is good to make a careful analysis of all the collected data, the total participation in the demographic profiles to feedback obtained on individual initiatives: only then you can submit each sponsorship in the promotion & growth plan designed to last and to produce profits over time.

Your Go-To Business Trip: Packing Tips [infographic]

Your Go-To Business Trip: Packing Tips [infographic]

When it comes to traveling for business, you can take some simple steps to stay ahead of the game.

Preparedness and planning are you best weapons.

With a well thought out, but simple plan of attack, it’s easy to avoid a large number of the plights and pitfalls that many travelers fall victim to.

When packing for your business trip, the biggest thing you can do is to decide what needs to go with you, and what can stay at home.

We prepared a list of thing you must not forget when you get prepared for a business trip:

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Why invest in promotional tours

Why invest in promotional tours

Benefits of promotional tour

No multimedia message will never be as effective as direct knowledge and the ability to interact without mediation and for a time much longer than average, try the product, acquiring a wealth of information that could never be contained in an advertisement.

Offer your target authentic and memorable experience means to get a level of attention that no billboard has ever aroused.

Even the best message in the world, also is enjoyed for a few seconds and easily lost in the jungle of advertising stresses to which we are all subject.
A promotional tour establishes the framework that will allow your potential customers to spend whole minutes, if not hours “in the company” of your brand.

Promotional tour or traditional marketing?

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Ideally a mix of both. The promotional tour are incredibly effective in supplementing more traditional marketing techniques and a tour can be more than enough for an entire campaign. In this case the main allies of the brand will be social media, which will be used to document in real-time on-the-road experience.

The unique element of this formula is to combine the classic multi-media presentation on the power of word of mouth, which is always one of the most effective forms of marketing and profitable. A promotional tour, also can be a great research tool, and market knowledge.

Launch a product with this method might enable you to test the reactions of the public before they have even opened one store and, consequently, to improve the strategic positioning of the brand based on the success of the different stages of the tour.

Costs

The promotional tours have a series of economic advantages compared to traditional techniques. The ability to have unprecedented control on the target that will be reached by the communication allows to optimize every second of promotion to get the maximum result.

Fixed costs and commitments of a selling point, in fact, can get to be so high – especially in big cities – to make the permanent presence at a point a choice strategically inconvenient. Move to areas and a strategic moment is revealed, the overall scheme of a sales campaign, a saving.

Where to bring your own brand

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1.Trade show

The trade show of your industry is undoubtedly a good starting point. In these contexts, each event will receive a higher level of attention than usual by an audience that is selected upstream. These are the ideal context to set up product demonstrations, promotions and information points.

2. Seasonal events

Take account of seasonal movements, public holidays and other large-scale events it is essential, if you want to plan your promotional tour effectively. Be present in the main resort of summer or winter vacation, for example, proved to be an excellent sales and promotion tool for beverage, electronics brands, cars and clothing.

3. City centres

Program the launch of a new product with national or international distribution is a key moment for each brand. Few tools, in this sense, will be as effective as a tour that will bring the brand around the country like a real rock star, with scheduled events, which create expectation and generate hype around the new product.