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Fedra Meetings & Events
10 Healthy ways to avoid the afternoon slump

10 Healthy ways to avoid the afternoon slump

As inconvenient as that predictable postprandial plunge between 2 and 4 p.m. can be, scientists tell us it’s actually a biological imperative, a mini version of the drowsiness we feel just before bedtime when our core body temperature drops, signaling the brain to release that heavenly chemical dream weaver, melatonin.

Some cultures embrace the slump with a midday siesta; ours not so much. In fact, we westerners tend to make matters worse by giving nary a nod to breakfast, then overcompensating with a carb-crazy lunch and sugary chaser, the perfect prelude to a mid-afternoon plunge. What’s more, once the yawns hit, a caramel latte or candy bar on the run will only provide temporary relief, if not make matters worse.

Here are 10 healthy habits that will help stave off an afternoon siesta:

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Declare a time out

Five minutes of alone time to sit, practice deep breathing and clear your mind will put you on a better mental footing to face the rest of the day.

Go for a walk

There’s nothing like a little fresh air, exercise and change of scenery to recharge your metabolism for the work ahead. If the weather outside if frightful, walk briskly down a covered breezeway or up and down a flight or two of stairs to get your blood moving.

Have a drink (No, not that kind of drink!)

A tall glass of ice water does wonders to stave off sleep and rally your metabolism. But avoid alcohol; the sugar content leads to plunge city.

Wrangle your incoming

Counter an approaching plunge by shifting your focus to the texts, voice mails and emails that have amassed while you were busy. It’s a great way to divert a downward spiral and be productive at the same time.

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Have a snack (No, not that kind of snack!)

Boost your metabolism with an energy-rich snack. Fresh fruit, trail mix with nuts, or whole-wheat crackers with string cheese are good choices if available. If your only option is vending machine fare, peanut butter and crackers provide a welcome carb-protein pick-me-up. But avoid candy; it lets you down fast.

Plug into your playlist

Spending a few minutes listening to upbeat, engaging music can pick up the beat when it starts to lag. Personally, I’d steer more toward Taylor Swift’s “Shake It Off” and Meghan Trainor’s “Lips Are Movin’” than, say, Adele’s “Hello.”

Plan tomorrow

Getting a jump on coordinating the appointments and tasks you’ll face tomorrow can interject a welcome wider perspective into your day and clear your mind for a relaxing evening.

Take a reading break

Words have a way of reviving and relaxing us when the minutiae of the day starts to take its toll. Keep a book of inspiring quotes, jokes or meaningful reflections handy or bookmark the same online and use these to revive and reset your mood as needed.

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Open the curtains

Feeling drowsy? Part the curtains and welcome in as much sunlight as possible. A 2006 scientific study found that 20 minutes of exposure to bright light increased alertness and boosted brain response. The reason? That old dream weaver Melatonin can’t be produced in bright light.

Catnap if you can

If time and circumstances permit, a 20-minute nap (but no more) can do wonders for your energy level. Scientists caution, however, that catnaps are not a good option if you suffer from insomnia, as they may make nighttime sleeplessness worse.

What’s your name?

What’s your name?

What’s the first thing to know in any new relationship? The other person’s name, of course.

So why do so many of us have trouble putting names to faces?  Do some people’s brains come wired with the skill? Not at all. They care. They know it’s important.

The secret is out: Everyone, from your boss to your assistant, needs to work at it.

The first and most important step: recognizing the strategic advantage of using people’s names when you’re talking to them.

Here’s a common strategy for remembering names, which you can fine tune to suit yourself.

Focus

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Seize the moment as soon as you meet someone new. Lock eyes and offer your hand. If you missed the name, ask for it. Then use it immediately. “Hello, Jason, “or “It’s nice to meet you, Allison.”

Ask a question

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If necessary, ask if you’re pronouncing the name correctly. The other person will appreciate that you care enough to get it right. If appropriate, ask for a business card so you can see the spelling—that’s another chance to etch the name deeper into your mind.

Now, resist the urge to launch right into your side of the conversation. Ask a question instead, and make mental notes about what your new acquaintance is saying while repeating the name silently to yourself.

Create a link or picture in your head

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If the name is the same as someone’s you know, picture them standing together. When it comes to encoding memory, the more color and movement you can give the image and the sillier the better. Alliteration works well for some. Rhyming, too. Carrot-top Karen? Carin’ Karen? Dan from Detroit with the dimple?

End the conversation by repeating the name

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“It’s so great to meet you, Homer.” “Hope to see you at the session later, Marge.” Then silently repeat the name to yourself.

Keep a record

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As soon as practical, write down the name along with a few relevant attributes. If the person gave you a business card, you might jot a note or two on the card. Finally, back home, go over your notes before filing for future reference.

It takes commitment and effort to remember names. But it’s a skill anyone can master, and it gets easier with practice.

Event reminders: how many is too many?

Event reminders: how many is too many?

Our audience is being bombarded by email marketing and email reminders. So how much is too much? And what email campaigns really capture attention? Here are a few tips.

Engaging content

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It’s no secret that the key to our audience’s heart is content that engages.

Think about the value that your email marketing brings to them. Not only are you pushing an event, but what can you give to them in addition?

Perhaps a recap of helpful articles from your website that they may have missed, a summary of trends that will be interesting to them, or other ways of providing value so that your audience clicks and engages.

Engaging subject line

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You can have great content, but if no one opened your email, you only get so far.

The art of subject lines is more complicated than ever, but definitely an art worth learning.

You can try personalizing the subject line so that your attendees first name is in that prominent location.

Segment

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It’s very important to email people who register for your event frequently. The key is segmenting and specializing.

Don’t send the same confirmation email over and over to the same attendee.

Take them through a pipeline – ask them to download your app, highlight some of your speakers, introduce them to other people will be attending. And, segment your list so that the content they receive is customized for them.

Perhaps you have one email confirmation going to speakers, a different one for sponsors, one for longtime supporters, another for people who are coming to your event for the first time.

This, of course, is a lot more work on the writing side, but it allows your emails to be much more personalized and will help your attendees find the value in repeat communications.