Fedra – Pagina 20 – Fedra Meetings & Events

Autore: Fedra

Fedra Meetings & Events

“HOT TOPICS” in ANESTESIA TORACICA – Roma, IRCCS IFO Istituto tumori “Regina Elena”, 16 Dicembre 2016

Posted on 13 Ottobre 201621 Luglio 2017 by Fedra

Il congresso tratta di argomenti specifici della disciplina ed è indirizzato agli specialisti del settore e a tutti gli anestesisti che si approcciano saltuariamente alle problematiche della chirurgia toracica.
L’edizione di quest’anno tratterà degli effetti delle tecniche di anestesia e in particolare degli anestetici generali sulle attività infiammamatoria e ossido-riduttiva che influenzano lo stato del parenchima polmonare del polmone non-dipendente, sottoposto a resezione polmonare, e del polmone dipendente soggetto a ventilazione monopolmonare. La seconda parte sarà dedicata alla broncoscopia diagnostica e interventistica dentro e fuori la sala operatoria e parlerà di tecniche di anestesia e sicurezza del paziente

Increase Your Event Through Gamification

Posted on 10 Ottobre 201618 Luglio 2017 by Fedra

Learn to “gamify” your event in a way that will keep attendees engaged and participating.

The basic idea of gamification is to apply “game mechanics and game design techniques in nongame contexts.” If employed effectively, it can increase engagement and encourage active participation.

Oftentimes, meeting attendees go through the motions of attending an event or a conference—they show up at sessions and attend networking events—but how can you ensure those attendees are actually learning, engaging and networking?

One clever approach? Gamify your event.

Gamification can help increase:

attendance at sessions, breakouts and networking events;
networking success;
social interactions and mentions; and
the fun factor!

Now, here are two steps to help you try it at your next event or meeting.

Step 1: Determine the goal of your meeting, and determine how gamification can help you achieve that objective.

Attendance: If increasing attendance is a goal, consider using a check-in game (digital or otherwise) for attendees. Reward the attendee with the most check-ins.

Networking: Want to ramp up your next networking event? Really get people mingling—and gaming—by rewarding the attendee who collects the most business cards or who scans the most nametag QR codes.

Social: Boost engagement, interactions and mentions on social media by tracking attendee participation across specified platforms. Reward attendees for being the most active and socially engaged.

Fun factor: Any method of gamification can make a meeting experience distinctly interesting, engaging and unique. The fun is inherent.

Step 2: At the end of any game, there’s a winner, right? The same goes for the gamification of your event.

The “prize” need not be monetary; it could include status rewards—think VIP access to networking events, dinners or cocktail receptions. Other prizes could be event swag, gift certificates from local businesses and services, and access to or discounts on hotel amenities.

How to work a room

Posted on 7 Ottobre 201618 Luglio 2017 by Fedra

Knowing how to ‘work a room’ is a valuable talent.

Make it your mission to meet as many people as possible. Don’t spend all of your time with only one or two people. Even if you buttonhole CEOs, they probably don’t want to spend the whole evening with you glued to their elbow.

Introduce people to other people: everyone is there to meet people. By introducing people you know to others, you are helping the process and creating goodwill to boot.

Obviously, you are there to sell yourself, but don’t just turn into a speechmaker.

Ask questions to get others talking about themselves. Most everyone likes to talk about themselves. And, you could learn some valuable info that you can use later. For example, if someone mentions that their son is on the football team at school, at another meeting it makes a great opening to ask about how their son’s team is doing.

Reserve two pockets for business cards. One pocket is for your cards. The other pocket is where you put cards you receive from others. This keeps them separate and you don’t hand out someone else’s card inadvertently.

Turn your cell phone off. Interruptions are distracting and make it appear that you value your caller more than the person you are talking with.

The old adage of not discussing politics or religion holds true. With so many divergent opinions out there, you do not want to get embroiled in an argument you cannot win. It is the best way to make a bad impression.

And, lastly, industry receptions may look like a party, feel like a party and sound like a party – but they are not parties. They are social business events. If you drink too much and make a fool of yourself, people will remember that about you for years.

6 Ways to refresh your annual conference

Posted on 5 Ottobre 201618 Luglio 2017 by Fedra

An annual conference provides the unique opportunity to bond relationships between peers, clients, investors, vendors, and prospective business partners.

It creates a stage where people can come together and reflect on exceptional accomplishments as well as opportunities missed throughout the year, creating a reflective and honest environment.

This atmosphere can act as the perfect catalyst for supercharging your whole company and motivating members to move forward together towards a common objective.

Your annual conference can prove to be productive time well spent if your audience is engaged and people are poised to collaborate. Here are some ways to breathe life into your annual conference:

Change the scenery

Create anticipation for your meeting even before attendees step foot inside the door.

Host your annual conference in a different location from where you do business to give a feeling of a fresh start and unlimited possibilities. For example, if your office setting is typically in an urban industrial area, try hosting your conference at a forested retreat surrounded by wildlife and natural habitat.

A change in scenery can completely alter the way attendees approach issues and transform perceptions.

Plan some functional free time

Try balancing out a lecture-heavy agenda by adding other non-traditional activities to the mix.

Building excursions, recreation opportunities and friendly competitions into the schedule provides an outlet for creative thinking, thus giving attendees the chance to regroup and fully engage during traditional work sessions.

Sample activities can be as simple as furnishing a bike for each attendee to explore a nearby trail system, or simply providing interactive maps for attendees to discover must-see places throughout the host city.

Get to know your peers

With so many great minds in one place, try to make it easier for people to reach out to one another and start meaningful conversations. Ask attendees to fill out a “nametag” that includes not only a name but also lists the one accomplishment he or she is most proud of for the year, or a question he or she is hoping to have answered by the end of the conference.

This is a great way to get individuals interacting to share similar accomplishments and goals.

Break from the classic break

Sitting stationary for long periods of time is not good for the mind or the body.

Intermittent breaks allow attendees to move around and shake off stiff limbs, clear heads, and seek refuge after a morning filled with strong coffee and bran muffins. Take coveted break time to a whole new level by inviting in special relaxation and movement experts to help loosen the tension.

A few easy yoga moves in the fresh air will get people bending and stretching to increase blood flow and brain function, while a visiting chair massage specialist can ease the aches of sitting all day and give attendees a chance to temporarily zone out so they are less likely to do so in the middle of the session.

Interactive food fare

Food relaxes the atmosphere and helps sustain positive energy levels throughout a conference. Instead of opting for the regular ol’ soda and sandwiches theme, change it up a bit for a new spin on snacking.

Rather than one generic buffet, offer diverse lunch stations with different types of cuisine available in each area. There can be an Italian-themed create-your-own-pasta station, a sushi rolling area, or a station offering food distinct to the area in which you are hosting your conference.

Change the furniture

At one time, banquet chairs in meeting rooms were replaced by ergonomic seating. Now ergonomic seating is being replaced by bean bag chairs, overstuffed couches and “living room” areas where groups can meet and talk in a less formal and more comfortable venue.

Whether it’s incorporating aromas to energize the room, or requesting fitness balls and free weights for breaks at association events, the smallest ideas can breathe life into your traditional conference.

Utilize some of these tricks during your next conference for a brand-new approach to the old way of doing business. They will help foster great ideas to propel your business into the future.

5 Items Your Email Sign-Up Form Needs

Posted on 28 Settembre 201618 Luglio 2017 by Fedra

Why do people unsubscribe from your email? While there are a number of possible reasons, many can likely be traced to unmet expectations.

The content doesn’t interest me. They send too much email. The experience was not personalized.

So, how can you align subscriber expectations with your actual email program? Start with your email sign-up form. Set the right expectations here and you’ll avoid complaints and misunderstandings later on. You’ll also lay the groundwork for a relationship with your subscribers based on honesty and respect.

Here are 5 important items to include on your email sign-up form:

1) Email Descriptions

Include brief descriptions of your emails, focusing on what’s in it for subscribers. Do you announce major breakthroughs or new volunteer opportunities via email? Mention it here, along with how often emails are sent.

2) Samples of Past Emails

Allow people to “preview” your messages before subscribing by including links to past emails. This gets the relationship off to a good start by being very transparent about the type of content you send. Diabetes Research Institute’s email sign-up page below is a good example of including both descriptions and links to samples.

3) Links to Email Archives

Links to an email archives section offers potential subscribers access to news they missed. As a bonus, it adds new, search engine-friendly content to your website on a regular basis. Creating web-based versions of your emails doesn’t have to be complicated. It’s often as simple as pasting your email HTML into a web page.

4) Privacy Information

Include how your organization respects the privacy of its email subscribers and the fact that they can opt out at any time.

5) Incentives

If possible, offer an incentive with every email sign-up. Be creative here. For example, perhaps a corporate sponsor could provide a product discount or make a donation up to a certain amount for each email sign-up. Or, you could offer subscribers early-bird registration to a popular event.

While it’s a good place to start, setting expectations doesn’t end at the email sign-up form. Reinforce important information in your subscription confirmation email, offline communications and actual emails.

What tips do you have to reduce opt outs?